Lead team’s social media and digital marketing initiatives with over 50 exhibitor partners across all Universal, DreamWorks Animation, and Illumination film titles.
Conceptualize and execute big-scale digital activations including sweepstakes, trailer launch programs, social media takeovers, and exclusive content debuts across exhibitor platforms.
Create strategic positioning and lead creative brainstorms for digital program partnerships.
Craft compelling copy for creative pitches, filmmaker decks, social posts, and talent scripts.
Analyze social insights and benchmarks data to enrich campaign strategy and audience targeting.
Wallflourgirl.com | June 2012 - Present
Engage over 17,000 unique visitors each month with simple, no-frills recipes featuring original photography and effervescent storytelling.
Create trusted sponsored editorial content for well-known brands such as Hershey, Nabisco, and OXO.
Grow blog audience through consistent curation of social content across Facebook, Instagram, and Pinterest.
Digital Marketing Coordinator
The Walt Disney Company | July 2017 - June 2019
Managed day-to-day creative content development, agencies, editorial calendars, filmmaker approvals, and social publishing for Disney Animation, Pixar, Marvel, & Star Wars film campaigns.
Created team style guide and oversaw copywriting to ensure that all creative captured Disney’s unique voice.
Generated viral buzz around film releases by spearheading social stunts, including Winnie the Pooh’s real-world adventures through London and a one-day Peter Pan parade at Disney World.
Spearheaded division’s inaugural use of Workfront, a project management system for tracking internal projects. Demoed at Digital Media Distribution town hall & for teams company-wide.
Social Media Coordinator
Nickelodeon | September 2015 - June 2017
Wrote creative copy, produced video/gif assets, and published content for Nickelodeon’s official Twitter (4M followers), Facebook (26.7M), Instagram (2M), and Tumblr accounts.
Oversaw community management and enlivened fan conversations through humorous, quintessentially “Nick” responses across social.
Used native analytics tools in order to optimize creative strategy and manage launch campaigns for show-specific accounts (@hunterstreettv, @rideonnickelodeon).
Managed real-time social publishing and fan engagement during live events such as the Kids’ Choice Awards.
English Literature Teaching Fellow
University of California, Los Angeles | September 2012 - June 2016
Taught literature and composition in undergraduate-level English classes, ranging from 17th-century British literature to 20th-century children's fantasy literature.
Developed extensive, high-energy lesson plans to engage students in writing best practices.
Provided detailed feedback on over 150 student writing assignments each quarter.
Nominated for Best Teaching Assistant Award, UCLA English Department.
University of California, Los Angeles
PhD in English | Class of 2017
University of California, Berkeley
BA in English, BA in Communications | Class of 2011
what I blog about
The plot thickens. Just add cornstarch.
Back in 2012, I was happily cajoled into teaching a summer course at UCLA called "New Media." One Wordpress template and a few blurry phone photos later, I kickstarted my Intro to Blogging class. And that's how Wallflour Girl was born.
Over the years, this blog has blossomed into a delightful bricolage of my favorite ingredients: baking, food photography, and above all, unforgettable storytelling. Today, Wallflour Girl continues to offer recipes to over 250,000 readers every year--best served with a side of written wit and a sprinkle of joy.
samples of my work and achievements
Penguins of Madagascar Social Takeover
Walt Disney World Peter Pan Parade
Christopher Robin Social Campaign
The Little Mermaid Digital Campaign
F9 Advance Ticketing Launch
World Food Championships
Nickelodeon Kids' Choice Awards
Nick Parents Blog
Disney Inventor Award - 2018
UCLA Doctoral Dissertation
My love for life is rivaled only by Gordon Ramsay's love for infinitesimally small portions of French food. I earned my English PhD from UCLA in 2017, which is another way of saying that I'm decent at reading and writing, and also that I won't respond when somebody on an airplane yells, "Help! Is there a doctor on board?" I know lots of things about digital marketing, some things about web development, and very little about axolotls (except that they're great for memes). In my spare time, you might find me blogging, baking, swimming, writing clichés, and pretending I know all the lyrics to my favorite musicals.